TL;DR — The short version: Average Order Value (AOV) = Total Revenue / Number of Transactions. A 10% increase in AOV on 200 daily transactions at £18 each adds over £13,000/year. No extra footfall needed. The four highest-impact AOV levers…
TL;DR — The short version: Average Order Value (AOV) = Total Revenue / Number of Transactions. A 10% increase in AOV on 200 daily transactions at £18 each adds over £13,000/year. No extra footfall needed. The four highest-impact AOV levers…